Natura & Co. in Haircare – 890+ products and 100+ brands redefining sustainable haircare
What if your haircare routine wasn’t just about great hair but also about creating a better world? Natura & Co. has made this vision a reality, turning everyday beauty rituals into an opportunity to support sustainability, celebrate biodiversity and empower communities. With its roots in Brazil’s rich natural heritage, this global beauty group brings together a family of brands—Natura, Avon and Native Spa—that are as passionate about the planet as they are about performance.
At the heart of Natura & Co. is a belief that beauty is a force for good. From Natura’s Lumina line, which harnesses Pró-Teia Biotechnology to deliver personalized care to Avon’s trusted Advance Techniques, every product is crafted to meet real needs while respecting the environment. But this commitment doesn’t stop at the bottle. By sourcing Amazonian ingredients like murumuru butter and castanha oil, Natura & Co. supports local communities and safeguards one of the world’s most vital ecosystems.
Natura &Co’s journey has been one of bold growth and ethical ambition. With acquisition of Avon in 2020, the company expanded its global presence, becoming a leader in sustainable beauty. These moves aren’t just about scale—they’re about purpose, reinforcing Natura &Co’s pledge to create meaningful impact, from recyclable packaging initiatives to empowering women and communities worldwide.
This article dives into the haircare products Natura & Co. offers in the Brazil market.
Table of Content
How many haircare products does Natura & Co. have globally?
Natura & Co. offers over 890 unique haircare products worldwide, distributed across more than 100 brands. In Brazil, they have over 400 haircare products under 50+ brand names. Later in this article, you will find a comprehensive list of all Natura & Co’s active haircare products in the Brazil market and if you’re interested in exploring their global haircare product portfolio, feel free to fill the form.
Explore Haircare products of other leading companies:
| Country | Count of Product |
| Brazil | 402 |
| Poland | 193 |
| Mexico | 193 |
| United Kingdom(UK) | 178 |
| Argentina | 172 |
| Peru | 137 |
| Turkey | 104 |
| Spain | 73 |
| South Africa | 70 |
| France | 69 |
| Country | Count of Product |
| Chile | 67 |
| Italy | 65 |
| Colombia | 64 |
| Russia | 47 |
| India | 40 |
| China | 38 |
| Portugal | 34 |
| Czech Republic | 33 |
| Romania | 29 |
| Vietnam | 26 |
Let’s dive a little deeper, and see how these products are distributed under different haircare brands of Natura & Co.
Top Natura & Co. Haircare Products Distribution for Leading Countries
What does this data tell us about their global strategy?
Brazil as a Stronghold for Haircare Innovation: Brazil leads significantly in all product categories, especially in Hair Treatments (175), Shampoo (108) and Conditioner (74). This dominance aligns with Brazil’s role as a major market for the company’s haircare products, driven by high consumer demand for personal grooming and innovative solutions for textured and chemically treated hair. Natura & Co. is likely leveraging this by emphasizing R&D and product diversification specifically tailored to local needs, including climate-related concerns like frizz control and hydration.
Underrepresentation in Hair Colorants: Hair Colorants are notably underrepresented across all markets with peak at just 7 products in Brazil. This could signal a gap in Natura & Co’s portfolio, potentially missing out on growth opportunities fueled by global trends in personalized beauty, self-expression through hair colors, and at-home styling products. Expanding these categories could help capture younger, trend-driven demographics in markets like Europe and Latin America.
Strategic Emphasis on Hair Treatments: Hair Treatments consistently rank as the most diversified category across most countries, with Brazil (175), Mexico (94) and Poland (88) leading. The strong focus on Hair Treatments reflects Natura & Co’s alignment with global consumer trends favoring targeted solutions like damage repair, scalp care and nourishment. This emphasis suggests the company is positioning itself as a leader in specialized haircare, catering to consumers seeking more personalized and functional products. Expanding this category in Europe and other mature markets could help address the rising demand for wellness-oriented, high-performance haircare products.
How Natura & Co’s presence in the haircare market evolved over the years?
What does this reveal about Natura & Co’s growth strategy in the haircare market?
Growth in Conditioner Signals Emerging Consumer Focus: Conditioner products showed a notable increase, especially from 2018 onward, jumping from 4 in 2018 to 17 in 2019. This growth could reflect a response to rising consumer awareness of hair care beyond cleansing, focusing on hydration, repair, and protection. The increase suggests Natura & Co. may be capitalizing on the demand for complementary products in haircare routines, especially as conditioner gains popularity in markets emphasizing holistic hair health.
Resurgence of Shampoo and Hair Treatments in Recent Years: After a decline post-2016, Shampoo and Hair Treatments showed signs of recovery in 2019, with 34 Shampoo products and 50 Hair Treatments. This resurgence suggests a renewed focus on core categories, likely driven by increased consumer interest in essential haircare products. With consumers prioritizing simple, effective routines, Natura & Co. appears to be doubling down on its most versatile and widely demanded products. This rebound indicates a strategic effort to consolidate and strengthen its foundation in the haircare market while exploring growth opportunities in complementary or emerging segments.
Stagnation in Hair Styling and Hair Colorants: Hair Styling and Hair Colorants show minimal growth, with products stagnating in low single digits over the 10-year period. This stagnation could reflect either a lack of focus on these categories or challenges in penetrating these markets. However, with global trends emphasizing personalization, DIY styling, and bold hair colors, this could be an area of untapped potential. Investing in these categories might help Natura & Co. capture younger demographics and align with emerging trends like at-home treatments and fashion-driven haircare.
Which are the top haircare brands of Natura & Co?
List of Natura & Co’s Haircare Products:
Natura & Co. has 400+ haircare products in the Brazil market, segmented under 50+ brand names, resulting in their dominance in the haircare sector. Below table shares the complete list of Natura & Co’s haircare products.
Interested to know about Natura & Co. Haircare products innovation strategies:
Which ingredients are featured in Natura & Co's leading Haircare products?
Ingredients Enhancement Recommendation:
How is Natura & Co. advancing sustainability in their Haircare product packaging and sourcing practices?
How does Natura & Co. address the evolving needs of consumers looking for sulfate-free, paraben-free, or vegan haircare solutions?
