Shiseido in Haircare – 600+ products and 75+ brands transforming global haircare
Have you ever wondered what it feels like to have hair that doesn’t just look good, but feels alive—radiating health, vitality, and confidence? Shiseido, a pioneer in Japanese beauty since 1872, believes that great haircare is about more than just products; it’s about creating experiences that inspire. By seamlessly blending timeless Japanese traditions with forward-thinking innovations, Shiseido has reimagined what’s possible in the world of haircare.
Whether it’s the salon-quality expertise of Shiseido Professional or the nourishing simplicity of TSUBAKI, known for its signature camellia oil formulas, Shiseido’s offerings cater to every hair type and lifestyle. These products don’t just solve hair problems—they elevate your entire routine into a moment of self-expression and indulgence. And Shiseido is pushing boundaries beyond the ordinary. At Macy’s, the brand introduced a VR pod that takes users on a serene journey through Japan’s mountains while showcasing its luxurious Future Solution LX line, blending the physical and digital worlds into a one-of-a-kind experience.
Shiseido’s vision doesn’t stop with innovation—it extends to a global mission of empowerment and transformation. Recent acquisitions like clean beauty icon Drunk Elephant and science-driven Dr. Dennis Gross Skincare highlight the brand’s commitment to staying ahead of trends and meeting the evolving needs of consumers around the world.
This article explores Shiseido’s haircare lineup in the Japanese market.
Table of Content
How many haircare products does Shiseido have globally?
Shiseido offers over 600 unique haircare products worldwide, distributed across more than 75 brands. In Japan, they have over 400 haircare products under 50+ brand names. Later in this article, you will find a comprehensive list of all Shiseido’s active haircare products in the Japanese market and if you’re interested in exploring their global haircare product portfolio, feel free to fill the form.
Explore Haircare products of other leading companies:
| Country | Count of Product |
| Japan | 407 |
| Taiwan | 76 |
| China | 57 |
| Hong Kong | 36 |
| Vietnam | 36 |
| South Korea | 22 |
| Singapore | 19 |
| Thailand | 18 |
| Malaysia | 16 |
| Italy | 11 |
| Country | Count of Product |
| Canada | 10 |
| Russia | 9 |
| United States of America(USA) | 9 |
| Spain | 8 |
| Myanmar | 8 |
| United Kingdom(UK) | 6 |
| Ireland | 5 |
| New Zealand | 4 |
| France | 3 |
| Greece | 3 |
Let’s dive a little deeper, and see how these products are distributed under different haircare brands of Shiseido.
Top Shiseido Haircare Products Distribution for Leading Countries
What does this data tell us about their global strategy?
Regional Product Dominance and Strategic Focus on Japan: Shiseido’s product distribution is heavily concentrated in Japan, particularly in the Hair Treatments and Hair Styling categories, where it outpaces all other regions by significant margins with 158 hair treatments and 121 hair styling products. This indicates that Japan is the company’s core market and possibly serves as a testing ground for innovations and premium offerings in the haircare space. This focus aligns with Japanese consumers’ preference for high-quality, functional, and specialized products.
Adaptation to Consumer Behavior and Emerging Trends in Asia: Taiwan, China and Hong Kong, exhibit a balanced yet smaller portfolio, suggesting Shiseido’s attempt to diversify while catering to regional demands. The moderate presence of Hair Treatments in these regions could reflect a growing emphasis on scalp care and specialized hair solutions in urbanized markets with increasing disposable income. However, the relatively low numbers for Hair Colorants and Hair Styling in these regions may indicate an opportunity for Shiseido to tap into trends like self-expression through hair color or styling among younger population.
Potential Gaps in Global Product Strategy: Shiseido’s sparse distribution in regions like Canada, Malaysia, South Korea and Singapore suggests an under-penetration of markets with potential for growth. The low focus on conditioners and shampoos in these areas might indicate a lack of emphasis on basic haircare products, which are often gateways for new consumers. Additionally, the absence of Hair Colorant products across all markets, other than Japan could point to an untapped opportunity.
How Shiseido’s presence in the haircare market evolved over the years?
What does this reveal about Shiseido’s growth strategy in the haircare market?
Decline in Product Offerings Post-2019: There is a noticeable decline in the number of active products across all categories starting in 2019. For example, the Hair Styling products drops sharply after peaking in 2017 (16 products) to just 1 product by 2019. This suggests a strategic shift by Shiseido, possibly towards consolidating their product portfolio, focusing on high-performing or premium products, or responding to changing consumer demand for minimalism and quality over quantity.
Consistent Core Focus on Hair Treatments: Hair Treatments has been a relatively strong product category with 23 products in 2017 and continuing to maintain moderate levels even in later years with 14 products in 2022. This reflects Shiseido’s recognition of growing consumer interest in scalp health and specialized solutions, aligning with broader trends in personalized haircare and wellness-focused products.
Deprioritization of Hair Colorants and Core Categories: Hair Colorants have consistently remained the smallest category, never exceeding three active products. Combined with the recent decline in Shampoo and Conditioner offerings with only 2 and 1 products in each category, respectively by 2024, this suggests a strategic decision to deprioritize basic haircare and hair color products. This could reflect Shiseido’s focus on niche or premium categories, catering to markets with demand for advanced haircare treatments or high-margin products, rather than competing in commoditized segments.
Which are the top haircare brands of Shiseido?
List of Shiseido’s Haircare Products:
Shiseido has 400+ haircare products in the Japanese market, segmented under 50+ brand names, resulting in their dominance in the haircare sector. Below table shares the complete list of Shiseido’s haircare products.
Interested to know about Shiseido Haircare products innovation strategies:
Which ingredients are featured in Shiseido's leading Haircare products?
Ingredients Enhancement Recommendation:
How is Shiseido advancing sustainability in their Haircare product packaging and sourcing practices?
How does Shiseido address the evolving needs of consumers looking for sulfate-free, paraben-free, or vegan haircare solutions?
