Diageo Subsidiaries and Acquisitions

  • December 24, 2024

Diageo has expanded its presence across industries, including the beverage and technology sectors, through acquisitions and subsidiaries. In the beverage industry, it has acquired iconic brands to diversify its offerings and strengthen its position in categories like spirits, beer, and ready-to-drink beverages. These strategic moves have allowed Diageo to stay competitive and meet the evolving demands of its global customer base.

Notable Acquisition of Diageo

  • Ritual Zero Proof (September 2024) – Focused on non-alcoholic spirits, integrating advanced R&D to innovate in the zero-proof category.
  • Vivanda (June 2022) – Specialized in personalized flavor profiling, enabling data-driven customer engagement and tailored experiences.
  • Seedlip (August 2019) – A pioneer in non-alcoholic spirits, expanding Diageo’s portfolio to meet growing demand for alcohol-free options.
  • Aviation American Gin (August 2020) – Strengthened its position in the super-premium gin market, leveraging celebrity-backed branding and craft production.
  • Casamigos Tequila (June 2017) – Enhanced its premium tequila offerings, aligning with the global trend of rising tequila consumption.

List of Diageo Acquisition

S. No.Acquiree NamePriceAnnounced Date
1Ritual Zero Proof–Sep 25, 2024
2Don Papa Rum$271.18MJan 17, 2023
3Mr Black–Sep 29, 2022
4Vivanda–Jun 30, 2022
5Loyal 9 Cocktails–Apr 14, 2021
6Lone River–Mar 08, 2021
7Chase Distillery–Oct 26, 2020
8Davos Brands–Aug 17, 2020
9Aviation American Gin$610MAug 17, 2020
10Seedlip–Aug 07, 2019
11Belsazar–Mar 15, 2018
12Casamigos Tequila–Jun 21, 2017
13Brandhouse Beverages–Dec 01, 2015
14United National Breweries–Apr 02, 2015
15Tequila Don Julio SA de CV–Feb 27, 2015
16United Spirits Limited–Jun 20, 2014
17Peligroso Spirits Company–Jan 27, 2014
18Sichuan Chengdu Shuijingfang Group Company–Jul 23, 2013
19Ypioca Agroindustrial–May 28, 2012
20Meta Abo Brewery Share Company–Jan 10, 2012
21Mey Icki$1.6BAug 24, 2011
22Stirrings LLC–Jun 16, 2009
23Ketel One Worldwide–Feb 06, 2008
24Rosenblum Cellars–Jan 29, 2008
25Chalone Wine Group–Feb 10, 2005

List of Diageo Subsidiaries

Diageo has 300+ subsidiaries worldwide. The table contains the 100 subsidiaries of Diageo –

S. No.CompanyCountry
121Seeds IncUSA
2Casamigos Tequila LlcUSA
3Balcones Distilling LlcUSA
4Diageo China LimitedChina
5Diageo Liquor (Dali) Co LtdChina
6Diageo (Shanghai) LimitedChina
7Diageo Supply Chain (Shenzhen) Co LtdChina
8Diageo Angola LimitadaAngola
9Mr Black Spirits Pty LtdAustralia
10Diageo Austria GmbhAustria
11Diageo Belgium NVBelgium
12Atalantaf LimitedBermuda
13Ypioca Agricola LtdaBrazil
14Ypioca Industrial De Bebidas SABrazil
15Diageo Brasil LtdaBrazil
16Diageo Bulgaria LtdBulgaria
17Diageo Cameroon LtdCameroon
18Diageo Canada Holdings IncCanada
19Diageo Canada IncCanada
20Diageo Ireland Quebec Distribution IncCanada
21Diageo Chile LimitadaChile
22Diageo Colombia SAColombia
23Diageo Costa Rica SAColombia
24Diageo Ireland Unlimited CompanyCompany
25Guinness Storehouse LimitedCompany
26Diageo Croatia DOOZa UslugeCroatia
27Diageo Czech Marketing Services LlcCroatia
28Diageo Denmark AsDenmark
29Diageo Dominicana SRLDenmark
30Guinness France Holdings SasFrance
31United Distillers France SasFrance
32Belsazar GmbhGermany
33Diageo Germany GmbhGermany
34Diageo Hellas SAGreece
35Diageo Group Insurance Company LimitedGuernsey
36Diageo Rtd Hong Kong LimitedGuernsey
37Diageo India Private LimitedIndia
38Gilbeys Of Ireland Unlimited CompanyIreland
39R & A Bailey & Co Unlimited CompanyIreland
40Diageo Turkey Holdings LimitedIreland
41Diageo Operations Italy SPAItaly
42Diageo Italia SPAItaly
43Diageo Japan KKJapan
44Diageo Kenya LimitedKenya
45Diageo Reunion SasKenya
46Diageo Lebanon Holding SalLebanon
47Diageo Mexico Ii SA De CVMexico
48Casa Um SAPI De CVMexico
49Diageo Mexico Sa De CvMexico
50Diageo Mexico Operaciones SA De CVMexico
51Diageo Mexico SpiritsMexico
52Diageo Atlantic BVNetherlands
53Diageo Brands BVNetherlands
54Diageo Capital BVNetherlands
55Diageo Holdings Netherlands BVNetherlands
56Diageo Nederland BVNetherlands
57Diageo Relay BVNetherlands
58Diageo Brands Nigeria LtdNigeria
59Diageo Norway AsNorway
60Diageo Panama SAPanama
61Diageo Paraguay SRLParaguay
62Diageo Peru SAPeru
63Diageo Philippines IncPhilippines
64Diageo Polska Sp Z OOPoland
65Diageo Balkans SRLRomania
66D Distribution Joint-Stock CompanyRussia
67Diageo Brands Distributors LlcRussia
68Diageo Singapore Pte LtdSingapore
69Streetcar Investment Holding Pte LtdSingapore
70Windsor Global Co LtdSingapore
71Diageo Korea Co LtdSingapore
72Diageo Espana SASpain
73Diageo Sweden AbSweden
74Diageo Suisse SASwitzerland
75Diageo Ukraine LlcUkraine
76Copper Dog Whisky LimitedUkraine
77Diageo Scotland LimitedUkraine
78John Haig & Company LimitedUkraine
79Zepf Technologies Uk LimitedUkraine
80Diageo Loyal Spirits CorporationUkraine
81Ballroom Acquisition IncUkraine
82Davos Services LlcUkraine
83Diageo Americas IncUkraine
84Diageo Beer Company UsaUkraine
85Diageo IncUkraine
86Aviation Gin LlcUkraine
87Anna Seed 83 LimitedUnited Kingdom
88Anyslam InvestmentsUnited Kingdom
89Diageo Dv LimitedUnited Kingdom
90Diageo Eire Finance & CoUnited Kingdom
91Diageo Employee Shares Nominees LimitedUnited Kingdom
92Diageo Finance PlcUnited Kingdom
93Diageo Finance Us LimitedUnited Kingdom
94Diageo Financing Turkey LimitedUnited Kingdom
95Diageo Great Britain LimitedUnited Kingdom
96Diageo Healthcare LimitedUnited Kingdom
97Diageo Scotland Investment LimitedUnited Kingdom
98Grand Metropolitan Estates LimitedUnited Kingdom
99Lochside Mws Limited PartnershipUnited Kingdom
100Diageo Uruguay SaUruguay

Table of Content

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