Natura & Co has a total of 1398 patents globally, out of which 649 have been granted. Of these 1398 patents, more than 32% patents are active. Brazil is where Natura & Co has filed the maximum number of patents, followed by United States of America and Europe (EPO). Parallelly, Brazil seems to be the main focused R&D centre and also is the origin country of Natura & Co.
Natura & Co was founded in the year 1969. Natura & Co retails beauty products. The company sells skincare, haircare, and body care products, offering delivery services.
Do read about some of the most popular patents of Natura & Co which have been covered by us in this article and also you can find Natura & Co patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over Natura & Co patent portfolio.
How many patents does Natura & Co have?
Natura & Co has a total of 1398 patents globally. These patents belong to 482 unique patent families. Out of 1398 patents, 454 patents are active.
How Many Patents did Natura & Co File Every Year?
Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.
| Year of Patents Filing or Grant | Natura & Co Applications Filed | Natura & Co Patents Granted |
| 2024 | – | 3 |
| 2023 | 1 | 12 |
| 2022 | 21 | 21 |
| 2021 | 25 | 31 |
| 2020 | 38 | 16 |
| 2019 | 80 | 31 |
| 2018 | 98 | 42 |
| 2017 | 79 | 34 |
| 2016 | 118 | 37 |
| 2015 | 63 | 67 |
| 2014 | 48 | 56 |
How many Natura & Co patents are Alive/Dead?
How Many Patents did Natura & Co File in Different Countries?
Countries in which Natura & Co Filed Patents
| Country | Patent |
| Brazil | 310 |
| United States of America | 218 |
| Europe (EPO) | 184 |
| Mexico | 96 |
| Chile | 71 |
| Argentina | 69 |
| Canada | 51 |
| United Kingdom | 40 |
| Germany | 40 |
| France | 37 |
| Japan | 32 |
| Australia | 25 |
| Austria | 25 |
| Spain | 22 |
| China | 19 |
| Colombia | 15 |
| Malaysia | 8 |
| Peru | 6 |
| Ecuador | 2 |
| Portugal | 2 |
| Taiwan | 2 |
| Uruguay | 1 |
| Korea (South) | 1 |
| Italy | 1 |
Where are Research Centres of Natura & Co Patents Located?
What Technologies are covered by Natura & Co Patents?
Through the 212 utility patents owned by Natura & Co, the company has patented innovations in various technological domains, particularly related to Cosmetics such as Skincare, Haircare, Lip Care, Cosmetic Compositions and Fragrance. It was however interesting to find patents related to Biotechnology, Nanotechnology and Polyester.
During our analysis, we noticed that in the last 5 years, Natura & Co’s patents related to Biotechnology and Nanotechnology have also been published along with the patents belonging to cosmetics which might be an indication of the company’s interest in merging technology with cosmetics and launching innovative cosmetic products in near future.
The patent, US20150141584A1, discusses about manufacturing of Polyester with improved maximum elongation characteristics using renewable monomer materials.
Another interesting innovation based on Data Processing for visualization, analysis and development of products for industrial manufacturing is described in patent, US20080086344A1, wherein the key features (differentiation vectors) are identified for developing a unique product. The mix and match of these features assists in creation of various versions of the product which are then analysed for selection of the best version.
The patents, US20190274948A1 and US20180311144A1, describes the intriguing usage of prebiotic and probiotic agents respectively in cosmetic formulation, for treatment of skin.
Natura & Co owns 270 design patents for patenting innovative designs related to Containers and Packaging, Soap and Cosmetic Applicator. The company has also patented designs for Bags and Tools and Hardware such as fasteners and clips as can be observed in the chart below.
10 Best Natura & Co Patents
USD596942S1 is the most popular patent in the Natura & Co portfolio. It has received 74 citations so far from companies like Pepsico, Rexam Beverage Can Company and Ets Express.
Below is the list of 10 most cited patents of Natura & Co:
| Publication Number | Citation Count |
| USD596942S1 | 74 |
| JP2015506389A | 72 |
| USD799900S1 | 57 |
| USD472152S1 | 53 |
| US20140216492A1 | 46 |
| WO2005060923A1 | 46 |
| USD786679S1 | 45 |
| FR2876283A1 | 45 |
| USD704066S1 | 44 |
| USD793236S1 | 41 |
How many inventions of other companies were rejected due to Natura & Co patents?
The statistics below share strategic R&D insights. It tells the companies that were trying to protect inventions similar to Natura & Co invention. They couldn’t because Natura & Co had protected those before them.
Examiners at the USPTO referred 21 Natura & Co patents in 82 rejections (35 USC § 102 or 35 USC § 103 types).
The top citing companies in the Natura & Co patent portfolio are P&G, Shiseido and Loreal.
List of the Companies whose Patents were rejected citing Natura & Co –
| Company | Number of Patent Applications that faced Rejection Citing Natura & Co Patents | Number of Rejections (102 & 103) |
| P&G | 4 | 6 |
| Shiseido | 3 | 6 |
| Loreal | 3 | 3 |
| Xerox Corp | 2 | 3 |
| Amorepacific Corp | 2 | 3 |
| IBM | 2 | 5 |
| Nihon Shokuhin Kako | 1 | 2 |
| Coca-Cola | 1 | 2 |
| Safeguard Medical | 1 | 1 |
| Dsm Ip | 1 | 3 |
Count of 102 and 103 Type Rejections based on Natura & Co Patents
Top Natura & Co Patents used in Rejecting Most Patent Applications
| Patent Number | Count of Rejected Applications |
| US20150141584A1 | 5 |
| US20070269389A1 | 4 |
| US20140216492A1 | 4 |
| US20070280977A1 | 3 |
| US8956597B2 | 3 |
| US20110223222A1 | 3 |
| US9827194B2 | 3 |
| US8383168B2 | 2 |
| US8999355B2 | 2 |
| US20120171263A1 | 2 |
| US8158111B2 | 2 |
| US20080241202A1 | 1 |
| US8715631B2 | 1 |
| US8652536B2 | 1 |
| US20140220090A1 | 1 |
What Percentage of Natura & Co US Patent Applications Were Granted?
Natura & Co (Excluding its subsidiaries) has filed 72 patent applications at USPTO so far (Excluding Design and PCT applications). Out of these 35 have been granted leading to a grant rate of 48.61%.
Below are the key stats of Natura & Co patent prosecution at the USPTO.
Which Law Firms Filed Most US Patents for Natura & Co?
| Law Firm | Total Applications | Success Rate |
| Alston & Bird Llp | 54 | 46.30% |
| Stites & Harbison Pllc | 11 | 27.27% |
| Beveridge Degrandi Weilacher & Young | 3 | 100.00% |
| Smith Gambrell & Russell Llp | 3 | 100.00% |
| Banner & Witcoff Ltd | 1 | 100.00% |
One more thing, We have converted this entire analysis in PDF form that you can download and save for later reading (or sharing with your friends). You can download it using the form below: