Pinterest Patents – Key Insights and Stats

Pinterest has a total of 90 patents globally, out of which 63 have been granted. Of these 90 patents, more than 86% patents are active. United States of America is where Pinterest has filed the maximum number of patents, followed by Japan and Europe, it has generated an annual revenue of $1.6 billion in the year 2020. Parallelly, USA seems to be the main focused R&D centre.

Pinterest, created in 2010, is an image sharing and social media service that uses pinboards to allow users to save and find content (particularly “ideas”) on the internet using photos, and on a smaller scale, animated GIFs and videos. Based in San Fransisco, USA, it had over 478 million global monthly active users as of March 2021. As of February 2022, Pinterest has a market cap of $17.63 Billion.

Do read about some of the most popular patents of Pinterest which have been covered by us in this article and also you can find Pinterest’s patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over Pinterest’s patent portfolio.

How many patents does the founder and CEO of Pinterest have?

The founders Ben Silbermann, Evan Sharp and Paul Sciarra have 1, 0 and 0 patents respectively. The CEO, Ben Silbermann, has 1 patent.

How many patents does Pinterest have?

Pinterest has a total of 90 patents globally. These patents belong to 90 unique patent families. Out of 90 patents, 78 patents are active.

How many Pinterest patents are Alive/Dead?

Worldwide Patents

Pinterest Patent Portfolio

Patent Families

Pinterest Patent Families

How Many Patents did Pinterest File Every Year?

Pinterest Patents Filing Trend

Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.

Year of Patents Filing or GrantPinterest Applications FiledPinterest Patents Granted
201115
201224
201364
201442
201553
201661
2017164
201893
201987
202038
2021711
20226

How Many Patents did Pinterest File in Different Countries?

Pinterest Worldwide Patents

Countries in which Pinterest Filed Patents

CountryPatents
United States Of America81
Japan4
Europe2
Mexico1

Where are Research Centres of Pinterest Patents Located?

Pinterest R&D Centres

10 Best Pinterest Patents

US7257546B2 is the most popular patent in the Pinterest portfolio. It has received 94 citations so far from companies like Miva, Microsoft and Goggle.

Below is the list of 10 most cited patents of PINTEREST:

Publication NumberCount of Citing Patents
US7257546B294
US7647314B249
US7848764B217
US7574651B216
US20160055256A114
US8700462B214
US8599203B212
US9176668B210
US8255390B29
US20140229882A18

Which Companies are using Pinterest Patents to Advance their Research?

The top citing companies in the Pinterest patent portfolio are Microsoft, Google and IBM.

List of the top forward citing Companies –

CompanyNumber of Patents
Microsoft21
Google13
IBM7
Nintendo6
Samsung4
Mediamath3
Excalibur3
Intent Global3
Adroit3
BigML2

Count of 102 and 103 Type Rejections based on Pinterest Patents

Blocked Patent Applications by Pinterest

Top Pinterest Patents used in Rejecting Most Patent Applications

Patent NumberCount of Rejected Applications
US8566160B215
US8599203B213
US7647314B212
US9176668B212
US8700462B210
US8989727B29
US7257546B27
US8255390B27
US10282425B26
US9594835B25
US7848764B23
US8326815B23
US8577134B23
US9773249B23
US20190095465A12

What Percentage of Pinterest US Patent Applications were Granted?

Pinterest (Excluding its subsidiaries) has filed 127 patent applications at USPTO so far (Excluding Design and PCT applications). Out of these 103 have been granted leading to a grant rate of 97.17%.

Below are the key stats of Pinterest patent prosecution at the USPTO.

Which Law Firms Filed Most US Patents for Pinterest?

Law FirmsTotal ApplicationsSuccess Rate
Pinterest, Inc.12797.17%
Excalibur Ip, Llc6296.72%
Yahoo! Inc.6296.72%
Acacia Research Group Llc56100.00%
American Vehicular Sciences Llc56100.00%
Bonutti Skeletal Innovations Llc56100.00%
Cellular Communications Equipment Llc56100.00%
Innovative Display Technologies Llc56100.00%
Lifeport Sciences Llc56100.00%
Limestone Memory Systems Llc56100.00%

Patents acquired by Pinterest

Pinterest has acquired 32 patents from other companies which are not associated with Pinterest.

CompanyPatent Families
YAHOO!32

List of acquired patents by Pinterest

Pinterest PatentsTitlePatent Acquired From
US10282425B2Identifying popular segments of media objectsYAHOO!
US10026104B2Method and system for automatically pausing advertisements based on user attentionYAHOO!
US20180095980A1Method and system for displaying content relating to a subject matter of a displayed media programYAHOO!
US9900277B2Context sensitive user group communicationsYAHOO!
US9773249B2Method and system for presenting targeted advertisementsYAHOO!
US9736216B2Media toolbar and aggregated/distributed media ecosystemYAHOO!
US9594835B2Lightning search aggregateYAHOO!
US9535938B2Efficient and fault-tolerant distributed algorithm for learning latent factor models through matrix factorizationYAHOO!
US20160283604A1System and method for searching a bookmark and tag database for relevant bookmarksYAHOO!
US9424349B2Restoring program information for clips of broadcast programs shared onlineYAHOO!
US8989727B2System and method for proximity area networking for mobile gamingYAHOO!
US8886627B2Inverse search systems and methodsYAHOO!
US8700462B2System and method for optimizing advertisement campaigns using a limited budgetYAHOO!
US8595097B2Automatic ad group creation in a networked advertising environmentYAHOO!
US8577134B2Method and system of facilitating search by colorYAHOO!
US8566160B2Determining placement of advertisements on web pagesYAHOO!
US8326815B2Session based click features for recency rankingYAHOO!
US8296305B2Rules and method for improving image search relevance through gamesYAHOO!
US8280871B2Identifying offensive content using user click dataYAHOO!
US8255390B2Session based click features for recency rankingYAHOO!
US8046436B2System and method of providing context information for client application data stored on the webYAHOO!
US8046438B2System and method of restoring data and context of client applications stored on the webYAHOO!
US8046437B2System and method of storing data and context of client application on the webYAHOO!
US8041781B2System and method for providing web system services for storing data and context of client applications on the webYAHOO!
US7996779B2System and method of providing a user interface for client applications to store data and context information on the webYAHOO!
US7848764B2System for providing location predictive advertisingYAHOO!
US7647314B2System and method for indexing web content using click-through featuresYAHOO!
US7574651B2Value system for dynamic composition of pagesYAHOO!
US7359952B2Content delivery frequency capping methodYAHOO!
US7257546B2System and method for correlating user data from a content provider and user data from an advertising provider that is stored on autonomous systemsYAHOO!
EP2033455B1Providing an actionable event in an intercepted text message for a mobile device based on customized user informationYAHOO!

It is a one-of-a-kind social site that Pinterest’s creators describe the service as a “library of ideas” that motivates users to “go out and do that thing,” despite the fact that it is not a “social network” based on images. It has a sizable fashion following as well. Pinterest was later dubbed a “visual search engine” in the future.

Pinterest appears to be working hard to differentiate itself from the competition by giving sponsored, cinematic, and buyable pins. The first major update to Pinterest is the long-awaited option for all brands to promote their pins by investing in advertising. Pinterest, like Facebook and, more lately, Twitter, has offered advertisers with an analytics dashboard to track the performance of Promoted Pins in greater depth. Impressions, repins, clicks, average CTR (Click Through Rate), average CPC (Cost Per Click), and total cost are all included.

The cinematic pin is a second Pinterest offering that is causing a stir in the advertising industry. Unlike standard video ads, which begin when you stop scrolling and end when you browse away, cinematic pins work the other way around. These pins are observed moving when the user scrolls, and then they stop moving once the scrolling stops. The above-mentioned enhanced targeting capabilities of Pinterest can then be used to further target them.

Pinterest has introduced Pinterest TV, a new live video feature on the site where top creators have started producing shoppable films taking their followers through beauty routines and holiday cocktail recipes. It’s the company’s attempt to compete with YouTube and, in particular, TikTok, both of which have been shown to drive sales from Gen Z.

Pinterest is a relevant platform for marketers, and these new upgrades only add to its value and boost businesses’ faith in the site’s ability to reach customers in the most natural and targeted way possible.

EXCLUSIVE INSIGHTS COMING SOON!

What are Pinterest’s key innovation segments?

What Technologies are Covered by Pinterest?

The chart below distributes patents filed by Pinterest in different countries on the basis of the technology protected in patents. It also represents the markets where Pinterest thinks it’s important to protect particular technology inventions.

R&D Focus: How Pinterest search focus changed over the years?

EXCLUSIVE INSIGHTS COMING SOON!

Interested in knowing about the areas of innovation that are being protected by Pinterest?

Table of Content

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Our comprehensive report provides an in-depth look into the patent portfolio. The report includes a breakdown of the patent portfolio across various technologies, listing the patent along with brief summaries of each patent's technology.