Unilever in Haircare – 3000+ products and 90+ brands revolutionizing haircare trends
What’s the first thing you notice when you look in the mirror? For many, it’s their hair—an extension of personality, confidence and individuality. At Unilever, haircare isn’t just about fixing split ends or taming frizz; it’s about creating products that empower people to feel their absolute best, every single day. Founded in 1929, Unilever began as a humble collaboration between a soap maker and a margarine producer. Today, it’s a global leader in beauty and personal care, trusted by millions across 190 countries for its innovative, inclusive and sustainable approach to haircare.
Unilever’s lineup of haircare icons includes globally loved brands like Dove, TRESemmé, Nexxus and SheaMoisture. Whether it’s Dove’s Bond Repair technology that restores damaged hair at a molecular level or TRESemmé’s salon-inspired solutions that deliver professional results at home, these brands are designed to meet diverse needs. Nexxus offers premium protein-infused formulas to rejuvenate tired strands, while SheaMoisture stands out with its commitment to clean, sustainably sourced products tailored for textured and natural hair.
Unilever’s dedication to growth and innovation is evident in its strategic moves. In 2023, it acquired K18, a premium biotech haircare brand known for its molecular repair technology, further solidifying its position as an industry leader. This complements its earlier acquisition of Alberto-Culver, which brought beloved brands like TRESemmé and Nexxus into its portfolio. Together, these moves reflect Unilever’s commitment to delivering cutting-edge solutions while staying ahead of market trends.
Beyond products, Unilever leads with purpose. Its sustainability initiatives, from recyclable packaging to water-smart formulations, ensure that beauty doesn’t come at the planet’s expense. Meanwhile, innovations like the AI-powered BeautyHub PRO take personalization to the next level, making haircare a truly tailored experience.
In this article, we’ll showcase the standout haircare products by Unilever that are turning heads across the U.S.
Table of Content
How many haircare products does Unilever have globally?
Unilever offers over 3000 unique haircare products worldwide, distributed across more than 90 brands. In the USA, they have over 690 haircare products under 35+ brand names. Later in this article, you will find a comprehensive list of all Unilever’s active haircare products in the US market and if you’re interested in exploring their global haircare product portfolio, feel free to fill the form.
Explore Haircare products of other leading companies:
| Country | Count of Product |
| United States of America(USA) | 693 |
| United Kingdom(UK) | 280 |
| Canada | 208 |
| Mexico | 184 |
| Argentina | 162 |
| Japan | 155 |
| France | 134 |
| China | 133 |
| Australia | 126 |
| Egypt | 126 |
| Country | Count of Product |
| Brazil | 122 |
| Philippines | 119 |
| Indonesia | 118 |
| India | 116 |
| Italy | 116 |
| Puerto Rico | 115 |
| Turkey | 103 |
| Netherlands | 101 |
| Taiwan | 95 |
| Spain | 93 |
Let’s dive a little deeper, and see how these products are distributed under different haircare brands of Unilever.
Top Unilever Haircare Products Distribution for Leading Countries
What does this data tell us about their global strategy?
Regional Product Dominance Reflecting Local Preferences: Unilever’s focus on shampoos in the United States (267) and other developed markets like the UK (85) and Canada (79) suggests a strong emphasis on basic haircare essentials, aligning with consumer demand for staple products in mature markets. In contrast, hair treatments have higher product counts in United States (137) and Japan (81), which indicates a tailored approach to markets where advanced haircare products and treatments are in high demand, likely due to a cultural emphasis on beauty and self-care.
Adaptation to Emerging Trends and Lifestyle Shifts: Unilever’s significant number of hair styling products in the UK (82) and the USA (164) could reflect an adaptation to urban lifestyles and the increasing use of styling products among younger consumers in these regions. The relatively lower presence of hair colorants across all countries, with only one product each in Canada and the USA, may signal an untapped opportunity. It also suggests a cautious strategy in a segment that requires significant localization and customization due to cultural preferences for hair colors.
Potential Gaps in Global Product Distribution: Countries like Vietnam and Thailand show a relatively low presence of Unilever’s products across categories, especially in hair treatments and hair styling products, indicating a potential gap in catering to these rapidly growing markets. As these regions see rising disposable incomes and increased demand for premium haircare products, Unilever could capitalize on this by expanding its portfolio.
How Unilever’s presence in the haircare market evolved over the years?
What does this reveal about Unilever’s growth strategy in the haircare market?
Shampoo Dominance and Recent Decline Reflecting Shifts in Market Dynamics: The steady growth in shampoo products from 2014 (156) to a peak in 2020 (260) demonstrates Unilever’s strong focus on core haircare essentials, likely catering to widespread demand across global markets. However, the decline in shampoo products from 2021 (233) to 2024 (171) may signal a strategic shift. This could reflect market saturation, a pivot toward premium or niche categories, or a response to increased consumer interest in multi-functional products like 2-in-1 or treatment shampoos.
Steady Growth in Conditioners: Conditioner product counts saw significant growth from 2014 (55) to a high in 2020 (99), followed by some fluctuations. This trend highlights increasing consumer demand for more specialized and premium haircare solutions, particularly as consumers look for enhanced hydration, repair, and care solutions alongside shampoos. The rebound in conditioner products in 2023 (83) could signal Unilever’s recognition of the growing consumer interest in haircare routines that prioritize health and repair, possibly driven by trends like natural hair movements and eco-friendly formulations.
Focus on Hair Treatments despite Fluctuations: Hair treatment products have shown notable fluctuation, peaking at 117 in 2019 but stabilizing at around 100–115 products from 2020 onwards. This suggests Unilever is consistently addressing a demand for specialized treatments such as anti-dandruff solutions, scalp health products, and deep-conditioning therapies. The steady presence of these products aligns with the broader trend of consumers seeking targeted and results-driven haircare solutions, which are becoming increasingly important in both mature and emerging markets.
Which are the top haircare brands of Unilever?
List of Unilever’s Haircare Products:
Unilever has 690+ haircare products in the US market, segmented under 35+ brand names, resulting in their dominance in the haircare sector. Below table shares the complete list of Unilever’s haircare products.
Interested to know about Unilever Haircare products innovation strategies:
Which ingredients are featured in Unilever's leading Haircare products?
Ingredients Enhancement Recommendation:
How is Unilever advancing sustainability in their Haircare product packaging and sourcing practices?
How does Unilever address the evolving needs of consumers looking for sulfate-free, paraben-free, or vegan haircare solutions?
