H&M, Hennes & Mauritz AB, has a total of 28 patents globally, out of which 17 have been granted. Of these 28 patents, more than 78% patents are active. European Countries is where H&M has filed the maximum number of patents, followed by United Kingdom and Sweden, it has generated an annual revenue of $23.07 billion in the year 2021. Parallelly, Sweden seems to be the main focused R&D center of H&M.
H&M was founded in the year 1947 by Erling Persson. The firm is a Swedish international retailer of fast-fashion clothing for men, women, teenagers, and children. As of May 2022, H&M has a market cap of $19.43 Billion.
Do read about some of the most popular patents of H&M which have been covered by us in this article and also you can find H&M patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over H&M patent portfolio.
How many patents does the CEO of H&M have?
The CEO, Helena Helmersson, has 0 patents.
How many patents does H&M have?
H&M has a total of 28 patents globally. These patents belong to 20 unique patent families. Out of 28 patents, 22 patents are active.
How Many Patents did H&M File Every Year?
Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.
| Year of Patents Filing or Grant | H&M Applications Filed | H&M Patents Granted |
| 2016 | 2 | 2 |
| 2017 | 3 | 1 |
| 2018 | 9 | 3 |
| 2019 | 3 | 1 |
| 2020 | 2 | 2 |
| 2021 | 4 | 2 |
| 2022 | – | 1 |
How many H&M patents are Alive/Dead?
How Many Patents did H&M File in Different Countries?
Where are Research Centres of H&M Patents Located?
Of all the 20 R&D Centres, all of them are located in Sweden.
Let’s talk about the company!
The fast-fashion business strategy relies on foreseeing micro fashion trends and bringing them to market swiftly and cheaply. Because fast-fashion merchants focus on forecasting rather than producing fashion trends, accuracy is crucial; otherwise, they risk being left with inventory they can’t sell once the next “micro-trend” begins. As a result, fast-fashion merchants are turning to machine learning to help them spot trends and prevent costly product cycles and that’s why H&M is also turning to machine learning!
H&M is turning to machine learning in order to boost performance. It wants to evaluate shop receipts, returns, and loyalty card data to better align supply and demand and lessen dependency on markdowns, according to the Wall Street Journal.
The company is putting a lot of money into machine learning to help with assortment and demand planning. It has developed a team of data scientists, analysts, and engineers to examine data ranging from external blog postings to internal purchase data, rather than depending on merchants to predict trends.
The firm is investing in automated warehouses in addition to deploying machine-learning algorithms to improve assortments, with the ultimate objective of attaining next-day delivery for 90% of the European market.
H&M hopes to integrate RFID technology in its stores in the long run to boost supply chain efficiencies. Customers might scan labels with RFID technology and obtain customised recommendations based on their purchasing history or preferences.
List of H&M Patents
| H&M patents | Title |
| USD926586S1 | Perfume bottle |
| US20200383398A1 | Nursing garment |
| EU0086252890003S | – |
| EP3599918B1 | Nursing garment |
| EU0045379260001S | Perfume bottles |
| EU0047061170001S | Ear pendants |
| EU0031224980001S | Bottles for cosmetics |
| EU0006769780002S | Pockets for clothing |
| EU0005881810001S | Shirts |
| EU0001563100001S | Clothes hangers |
| CN110520006B | Breastfeeding clothing |
| CN113228069A | Capacity management system and methods for supporting sustainable production of garment |
| WO2021239966A1 | Systems, methods and computer program products for validating payment of in-store purchase offers provided to mobile devices |
| WO2021239948A1 | Systems, methods and computer program products for providing and verifying purchase offers |
| WO2020115714A1 | Capacity management system and methods for supporting sustainable production of garment |
| WO2018177960A3 | Nursing garment |
| WO060770S | Hangers |
| IN202117030273A | Capacity management system and methods for supporting sustainable production of garment |
| SE2050618A1 | Systems, methods and computer program products for validating payment of in-store purchase offers provided to mobile devices |
| SE2050619A1 | Systems, methods and computer program products for providing and verifying purchase offers |
| VN81711A | Computer-readed systems, methods and media to determinate production production requirements for the production of garment products |
| DE602018010900T2 | Maintenance Garment |
| SE1851530A1 | Capacity Management System and Methods For Supporting Sustainable Production of Garment |
| SE541579C2 | Nursing garment |
| GB90047061170001S | Ear pendants |
| GB90045379260002S | Perfume bottles |
| GB90031224980001S | Bottles for cosmetics |
| GB90005881810007S | Apparel |
EXCLUSIVE INSIGHTS COMING SOON!
What are H&M’s key innovation segments?