H&M has a total of 108 patents globally, out of which 95 have been granted. Of these 108 patents, more than 87% patents are active. Europe (EPO) is where H&M has filed the maximum number of patents, followed by United Kingdom and Sweden. Parallelly, Europe (EPO) seems to be the main focused R&D center and Sweden is the origin country of H&M.
H&M was founded in the year 1947 by Erling Persson. The firm is a Swedish international retailer of fast-fashion clothing for men, women, teenagers, and children.
Do read about some of the most popular patents of H&M which have been covered by us in this article and also you can find H&M patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over H&M patent portfolio.
How many patents does H&M have?
H&M has a total of 108 patents globally. These patents belong to 23 unique patent families. Out of 108 patents, 95 patents are active.
How Many Patents did H&M File Every Year?

Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.
| Year of Patents Filing or Grant | H&M Applications Filed | H&M Patents Granted |
| 2025 | – | 2 |
| 2024 | 32 | 39 |
| 2023 | 1 | 6 |
| 2022 | 6 | 3 |
| 2021 | 12 | 2 |
| 2020 | 2 | 2 |
| 2019 | 6 | 1 |
| 2018 | 10 | 8 |
| 2017 | 7 | – |
| 2016 | 2 | 2 |
How many H&M patents are Alive/Dead?
Worldwide Patents

How Many Patents did H&M File in Different Countries?

Countries in which H&M Filed Patents
| Country | Patents |
| Europe (EPO) | 63 |
| United Kingdom | 22 |
| Sweden | 4 |
| United States of America | 4 |
| China | 2 |
| Hong Kong (S.A.R.) | 1 |
| Portugal | 1 |
| Kenya | 1 |
| Turkey | 1 |
| Austria | 1 |
| India | 1 |
| Viet Nam | 1 |
| Germany | 1 |
Where are Research Centres of H&M Patents Located?

Let’s talk about the company!
The fast-fashion business strategy relies on foreseeing micro fashion trends and bringing them to market swiftly and cheaply. Because fast-fashion merchants focus on forecasting rather than producing fashion trends, accuracy is crucial; otherwise, they risk being left with inventory they can’t sell once the next “micro-trend” begins. As a result, fast-fashion merchants are turning to machine learning to help them spot trends and prevent costly product cycles and that’s why H&M is also turning to machine learning!
H&M is turning to machine learning in order to boost performance. It wants to evaluate shop receipts, returns, and loyalty card data to better align supply and demand and lessen dependency on markdowns, according to the Wall Street Journal.
The company is putting a lot of money into machine learning to help with assortment and demand planning. It has developed a team of data scientists, analysts, and engineers to examine data ranging from external blog postings to internal purchase data, rather than depending on merchants to predict trends.
The firm is investing in automated warehouses in addition to deploying machine-learning algorithms to improve assortments, with the ultimate objective of attaining next-day delivery for 90% of the European market.
H&M hopes to integrate RFID technology in its stores in the long run to boost supply chain efficiencies. Customers might scan labels with RFID technology and obtain customised recommendations based on their purchasing history or preferences.
H&M Best Patent
USD926586S1 is the most popular patent in the H&M portfolio. It has received 10 citations so far from companies like Molton Brown Limited and Ode International Gmbh.
What Percentage of H&M US Patent Applications were Granted?
H&M (Excluding its subsidiaries) has filed 3 patent applications at USPTO so far (Excluding Design and PCT applications). Out of these 1 have been granted leading to a grant rate of 100.0%.
Below are the key stats of H&M patent prosecution at the USPTO.

Which Law Firms are managing US Patents for H&M?
| Law Firm | Total Applications | Success Rate |
| Davis Wright Tremaine Llp | 2 | 0% |
| Faegre Drinker Biddle & Reath Llp | 1 | 100.00% |
EXCLUSIVE INSIGHTS COMING SOON!
What are H&M’s key innovation segments?
What Technologies are Covered by H&M’s?

The chart below distributes patents filed by H&M’s in different countries on the basis of the technology protected in patents. It also represents the markets where H&M ‘s thinks it’s important to protect particular technology inventions.

R&D Focus: How has H&M’s search focus changed over the years?

EXCLUSIVE INSIGHTS COMING SOON!
Interested in knowing about the areas of innovation that are being protected by H&M’s?