| Country | Count of Product |
| United States of America(USA) | 471 |
| Canada | 248 |
| United Kingdom(UK) | 241 |
| China | 170 |
| Germany | 143 |
| Mexico | 126 |
| Greece | 120 |
| Spain | 119 |
| France | 112 |
| Brazil | 109 |
P&G in Haircare – 2300+ products and 40+ brands shaping global haircare trends
Every great hair day begins with the right care—and Procter & Gamble (P&G) has been making that possible for over 180 years. Founded in 1837 as a modest soap and candle company in Cincinnati, Ohio, P&G has grown into a global pioneer in beauty and self-care. Its haircare brands, including Pantene, Head & Shoulders and Herbal Essence, have become household favorites, trusted to turn everyday routines into moments of confidence and self-expression.
Recently, P&G has taken bold steps to innovate globally. In the Chinese market, the company revitalized its presence by leveraging Douyin, China’s TikTok, to engage consumers in new ways. This strategic move has propelled brands like Pantene to new heights, thanks to refreshed packaging and creative marketing campaigns that boosted online market share.
Closer to home, P&G’s forward-thinking approach continues to shine. Acquisitions like Ouai, known for its minimalist and modern haircare solutions, and Mielle Organics, a textured haircare brand rooted in natural ingredients, highlight the company’s commitment to inclusivity and community. These additions enhance P&G’s already diverse portfolio, ensuring there’s something for every hair type, texture, and need.
Even as it evolves, P&G remains committed to a sustainable future. From eco-friendly shampoo bars to refillable packaging, the company proves that great hair days don’t have to come at the planet’s expense.
In this article, we dive into the standout haircare products P&G offers in the U.S. market.
Table of Content
How many haircare products does P&G have globally?
P&G offers over 2300 unique haircare products worldwide, distributed across more than 40 brands. In the USA, they have over 450 haircare products under 20+ brand names. Later in this article, you will find a comprehensive list of all P&G’s active haircare products in the US market and if you’re interested in exploring their global haircare product portfolio, feel free to fill the form.
Explore Haircare products of other leading companies:
| Country | Count of Product |
| Australia | 108 |
| Argentina | 95 |
| Thailand | 94 |
| Italy | 92 |
| Colombia | 86 |
| Japan | 83 |
| Hong Kong | 82 |
| Poland | 81 |
| Turkey | 81 |
| Malaysia | 77 |
Let’s dive a little deeper, and see how these products are distributed under different haircare brands of P&G.
Top P&G Haircare Products Distribution for Leading Countries
What does this data tell us about their global strategy?
Focus on Core Markets with Diverse Product Lines: The United States dominates with the highest number of active products across all categories. This reflects P&G’s strategy to maintain a strong presence in its largest market by offering a wide range of products catering to different consumer needs. The United Kingdom and Canada also show relatively high number of products suggesting a focus on English-speaking markets with similar consumer behaviors. These regions likely drive a significant portion of revenue due to established brand loyalty and high market penetration.
Emerging Markets and Product Gaps: In countries like Argentina, Brazil and Thailand, the product distribution is considerably lower, especially in specialized categories like hair styling and hair colorants. This indicates potential gaps or untapped opportunities in these markets. In China, the strong emphasis on shampoos (88) and conditioners (31) indicates a prioritization of high-volume, essential products over specialized categories. This limited product availability may suggest either lower demand for niche products in these regions or a strategy to focus on core categories (shampoos and conditioners) before expanding.
Adaptation to Regional Preferences and Trends: Hair treatments have significant numbers in Germany (63) and the United Kingdom (85), reflecting a growing preference for premium or specialized care products in mature markets where consumers seek innovative solutions beyond basic hair care. The low distribution of hair colorants across most countries suggests either a declining trend in at-home coloring or that P&G focuses less on this category compared to competitors. In contrast, countries like Brazil, known for their vibrant beauty and hair care markets, have fewer active products across categories, hinting at a possible need for better regional alignment or addressing local competition.
How P&G’s presence in the haircare market evolved over the years?
What does this reveal about P&G’s growth strategy in the haircare market?
Shifting Focus toward Shampoos and Conditioners: The data highlights a consistent growth in the number of shampoo products, peaking in 2022 (191) before a slight decline in subsequent years. Similarly, conditioners show a steady increase, particularly from 2017 to 2023, with a noticeable dip in 2021. These trends suggest a strategic focus on expanding and diversifying core haircare categories, which are likely the most profitable and widely consumed. This implies that P&G is strengthening its foothold in core haircare products, potentially in response to global demand for essential, everyday-use products.
Decline in Hair Treatments and Styling Products: Hair treatments show a significant decline from 2014 (134) to 2024 (95), despite a temporary rise in the years, 2021 and 2022. Similarly, hair styling products declined steadily from 2015 to 2021, with minor fluctuations in later years. This pattern suggests a reduced emphasis on these categories, potentially due to lower consumer demand or a strategic pivot toward higher-margin or high-volume products.
Minimal Focus on Hair Colorants: Hair colorants have maintained consistently low numbers throughout the decade, with a peak of 12 products in 2014 and a drop to just 1-2 products in recent years. This lack of focus may indicate either lower profitability in this segment or a strategic decision to waive this category to competitors.
Which are the top haircare brands of P&G?
List of P&G’s Haircare Products:
P&G has 450+ haircare products in the US market, segmented under 20+ brand names, resulting in their dominance in the haircare sector. Below table shares the complete list of P&G’s haircare products.
Interested to know about P&G Haircare products innovation strategies:
Which ingredients are featured in P&G's leading Haircare products?
Ingredients Enhancement Recommendation:
How is P&G advancing sustainability in their Haircare product packaging and sourcing practices?
How does P&G address the evolving needs of consumers looking for sulfate-free, paraben-free, or vegan haircare solutions?
