Nike has made several key tech acquisitions over the years, boosting its capabilities in digital fashion, data management, and personalization. By acquiring companies like RTFKT, known for virtual fashion and NFTs, and Datalogue, an AI-powered data platform, Nike is staying ahead in both innovation and consumer experience. These acquisitions have helped Nike adopt new technologies, keeping it ahead in the changing sportswear and digital world.
Notable Acquisitions of Nike
- RTFKT (December, 2021) – Virtual fashion and NFTs.
- Datalogue (February, 2021) – AI-powered data integration.
- Invertex (April, 2018) – 3D scanning and customization technology.
- Celect (August, 2019) – Predictive analytics for inventory optimization.
- Converse (September, 2003) – Expansion in footwear.
List of Nike Acquisitions
| S. No. | Acquiree Name | Announced Date | Price |
| 1 | RTFKT | Dec 13, 2021 | – |
| 2 | Datalogue | Feb 8, 2021 | – |
| 3 | TraceMe | Oct 11,2019 | – |
| 4 | Celect | Aug 6, 2019 | – |
| 5 | Invertex | Apr 9, 2018 | – |
| 6 | Zodiac | Mar 22, 2018 | – |
| 7 | Virgin Mega USA | Aug 2, 2016 | – |
| 8 | Umbro | Oct 23,2007 | – |
| 9 | Converse | July 9, 2003 | $309M |
| 10 | Rip Curl | Feb 22, 2002 | – |
List of Nike Subsidiaries
Nike has more than 200 subsidiaries worldwide. Want to see the full list? Click here
| S. No | Subsidiary | Country |
| 1 | All Star Cv | Netherlands |
| 2 | Brs Nike Taiwan Inc | China |
| 3 | Celect Inc | United States |
| 4 | Converse Inc | United States |
| 5 | Datalogue Inc | United States |
| 6 | Hurley Australia Pty Ltd | Australia |
| 7 | Invertex Ltd | Israel |
| 8 | Nike Blazer Llc | United States |
| 9 | Nike Ca Llc | United States |
| 10 | Nike Canada Corp | Canada |