Bel Group in Dairy - 1000+ products and 100+ brands drive Bel Group’s global leadership in dairy
Bel Group isn’t just making cheese—it’s transforming the way we think about food. Known for beloved brands like The Laughing Cow, Babybel, and Boursin, Bel has become a go-to for family-friendly dairy snacks enjoyed by millions. But behind these iconic products lies a mission that goes far beyond flavor: Bel is driving a food revolution, embracing sustainability, plant-based innovations, and expanding its impact on a global scale.
Bel’s commitment runs deep, from ambitious goals like achieving carbon-neutral production by 2025 to sourcing 100% regenerative dairy and plant ingredients by 2030. Whether it’s iconic cheeses or innovative lines like Nurishh—a 100% plant-based brand— Bel is setting a new standard for how food can be responsibly produced while delighting a broad spectrum of tastes and preferences.
Strategic moves—including a majority stake in Shandong Junjun Cheese Co., Ltd. to tap into China’s vibrant market, and the acquisition of Mont Blanc-Materne (MOM) to strengthen its footprint in healthy snacking—demonstrate Bel’s innovative and inclusive vision.
This article explores Bel Group’s diverse range of dairy products available in the U.S. market.
Table of Content
How many Dairy products does Bel Group have globally?
Bel Group offers over 1,000 unique dairy products worldwide, distributed across more than 100 brands. In the USA, they have over 150 dairy products under 12+ brand names. Later in this article, you will find a comprehensive list of all Bel Group’s active dairy products in the US market and if you’re interested in exploring their global dairy product portfolio, feel free fill the form.
Explore Dairy products of other leading companies:
| Country | Count of Products |
| France | 289 |
| United States of America (USA) | 150 |
| Belgium | 136 |
| Germany | 123 |
| United Kingdom (UK) | 110 |
| Morocco | 90 |
| Netherlands | 79 |
| Canada | 79 |
| Spain | 77 |
| Czech Republic | 71 |
| Country | Count of Products |
| Switzerland | 70 |
| Austria | 63 |
| Vietnam | 56 |
| South Africa | 52 |
| Sweden | 48 |
| Slovakia | 47 |
| Portugal | 45 |
| Italy | 42 |
| Denmark | 38 |
| Greece | 38 |
Let’s dive a little deeper, and see how these products are distributed under different Dairy brands of Bel Group?
Top Bel Group Dairy Products Distribution for Leading Countries
What does this data tell us about their global strategy?
Regional Product Dominance and Market Prioritization: Processed Cheese appears to be a core product across all the countries, with France, USA and Germany showing particularly strong numbers. This emphasis on processed cheese suggests that Bel Group is catering to markets where convenience-oriented dairy products are in demand. For instance, the high numbers in France and the USA align with consumer preferences for convenient and versatile dairy products in these regions, highlighting Bel’s effort to meet these needs.
Adapting to Health and Freshness Trends in Select Markets: The distribution of Fresh Cheese & Cream Cheese shows noticeable presence in both European countries like France and Belgium as well as in emerging markets like the Netherlands and Canada. This trend likely reflects a shift toward fresh, healthier options in developed markets, where there’s a growing preference for less processed and more natural dairy products. Bel Group’s increased focus on fresh cheese varieties in these regions suggests a strategic alignment with health-conscious consumer behaviors, indicating that Bel is positioning itself to capture demand in health-focused and premium product segments.
Potential Gaps in Yogurt and Alternative Dairy Categories: Notably, Bel Group’s presence in Yogurt and Liquid Cultured Milk as well as Spoonable Yogurt is limited, only appearing in select countries like Morocco. The absence or minimal presence in other countries might represent a missed opportunity, especially as yogurt and cultured milk are experiencing global growth due to their perceived health benefits. Similarly, products like Butter and Soft Cheese Desserts have almost no representation, which may suggest that Bel Group is focusing on niche segments rather than competing in commoditized categories. However, with the rise of dairy alternatives and specialized yogurts in global markets, there could be potential for Bel to expand into these growing segments, especially in health-conscious regions like the USA and Europe.
How Bell Group's presence in the Dairy market evolved over the years?
What does this reveal about Bel Group’s growth strategy in the Dairy market?
Strong Focus on Processed Cheese with Recent Decline: The distribution of Processed Cheese products shows a notable increase from 56 in 2014 to a peak of 112 in 2021, followed by a decline to 79 in 2024. This trend indicates that processed cheese has been a foundational product line for Bel Group, aligning with consumer demand for convenience and shelf-stable dairy products. However, the recent reduction might suggest a strategic shift or a response to changing consumer preferences, possibly as health-conscious consumers seek fresher, less processed options. This decrease may also indicate an intentional diversification away from heavily processed products or a move towards innovation in other categories.
Decline in Hard Cheese & Semi-Hard Cheese Signals a Shift in Product Portfolio: The Hard Cheese & Semi-Hard Cheese category has seen a consistent decline from 37 in 2014 to just 11 in 2024. This reduction might reflect Bel Group’s strategic response to shifting market demands, as semi-hard and hard cheeses face stiff competition from local and artisanal producers in various regions. The decline suggests a possible reallocation of resources toward faster-growing segments or a move to focus on products where Bel Group has a stronger competitive edge. Additionally, this trend could imply that the company is prioritizing categories with higher margins or more significant consumer demand, possibly anticipating that semi-hard and hard cheeses no longer align with its core market strategy.
Gradual Increase in Fresh Cheese & Cream Cheese Reflects Health and Freshness Trends: The Fresh Cheese & Cream Cheese category, while not as large as processed cheese, has shown a slight recovery in recent years, from a low of 15 products in 2023 to 21 in 2024. This modest growth could reflect Bel Group’s adaptation to global health trends, with consumers increasingly seeking fresher and less processed dairy options. This trend suggests a pivot towards catering to health-conscious consumers who prefer clean-label products. The increase in fresh cheese offerings might also indicate that Bel Group is exploring more premium, perishable segments that align with the rising demand for natural and minimally processed foods.
Which are the top Dairy brands of Bel Group?
List of Bel Group's Dairy Products:
Bel Group has 150+ dairy products in the US market, segmented under 12+ brand names, resulting in their dominance in the dairy sector. Below table shares the complete list of Bel Group’s Dairy products.
Interested to know about Bel Group dairy products innovation strategies:
Which ingredients are featured in Bel Group's leading dairy products?
Ingredients Enhancement Recommendation:
How is Bel Group advancing sustainability in their dairy product packaging and sourcing practices?
How is Bel Group innovating with low-fat/Sugar/Salt or plant-based dairy alternatives?
Interested in getting the complete list of all Bel Group products?
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