Diageo has a total of 1156 patents globally, out of which 851 have been granted. Of these 1156 patents, more than 34% patents are active. China is where Diageo has filed the maximum number of patents, followed by the United Kingdom and the USA, it has generated an annual revenue of $17.137 billion in the year 2021. Parallelly, UK seems to be the main focused R&D centre and is also the origin country of Diageo.
Diageo was founded in the year 1997 by Alexander Walker, Angus McDowell, Arthur Guinness. Diageo is a multinational beverage and alcoholic beverage corporation headquartered in London, England. It is a premium drinks company that offers a diverse range of beverage alcohol brands in the categories of spirits, beer, and wine. As of April 2022, Diageo has a market cap of $120.83 Billion.
Do read about some of the most popular patents of Diageo which have been covered by us in this article and also you can find Diageo’ patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over Diageo’ patent portfolio.
How many patents does the CEO of Diageo have?
The CEO, Ivan Menezes, has 0 patents.
How many patents does Diageo have?
Diageo has a total of 1156 patents globally. These patents belong to 895 unique patent families. Out of 1156 patents, 395 patents are active.
How Many Patents did Diageo File Every Year?
Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.
| Year of Patents Filing or Grant | Diageo Applications Filed | Diageo Patents Granted |
| 2011 | 102 | 39 |
| 2012 | 168 | 140 |
| 2013 | 80 | 55 |
| 2014 | 121 | 46 |
| 2015 | 55 | 86 |
| 2016 | 31 | 24 |
| 2017 | 31 | 21 |
| 2018 | 55 | 36 |
| 2019 | 15 | 12 |
| 2020 | 39 | 19 |
| 2021 | 11 | 30 |
| 2022 | – | 4 |
How many Diageo patents are Alive/Dead?
Worldwide Patents
How Many Patents did Diageo File in Different Countries?
Countries in which Diageo Filed Patents
| Country | Patents |
| China | 652 |
| United Kingdom | 89 |
| United States Of America | 74 |
| Europe | 71 |
| Australia | 40 |
| Canada | 33 |
| Germany | 23 |
| India | 22 |
| Mexico | 20 |
| Spain | 11 |
| South Africa | 11 |
| Taiwan | 7 |
| Singapore | 7 |
| Brazil | 5 |
| Austria | 5 |
| Viet Nam | 5 |
| Japan | 5 |
| Poland | 4 |
| Hong Kong (S.A.R.) | 4 |
| Costa Rica | 4 |
| Switzerland | 4 |
| Korea (South) | 4 |
| Indonesia | 4 |
| Denmark | 3 |
| Turkey | 3 |
| Chile | 2 |
| Greece | 2 |
| Portugal | 2 |
| Argentina | 2 |
| Malaysia | 1 |
| Colombia | 1 |
| Russia | 1 |
| Norway | 1 |
| France | 1 |
| Africa | 1 |
| Bulgaria | 1 |
| Italy | 1 |
| Israel | 1 |
Where are Research Centres of Diageo Patents Located?
10 Best Diageo Patents
EP1663824B1 is the most popular patent in the Diageo portfolio. It has received 41 citations so far from companies like P&G, Henkel, and Krones.
Below is the list of 10 most cited patents of Diageo:
| Publication Number | Citation Count |
| EP1663824B1 | 41 |
| US6578702B2 | 35 |
| US6398006B1 | 35 |
| USD732341S1 | 35 |
| USD733498S1 | 32 |
| US20120048817A1 | 30 |
| US20030188906A1 | 30 |
| USD530207S1 | 30 |
| USD528431S1 | 26 |
| USD527265S1 | 24 |
Which Companies are using Diageo Patents to Advance their Research?
If patents or patents from a particular technology area of a company receive a lot of citations, it implies that the technology is being followed and incrementally innovated by the citing companies. It also indicates that citing companies are working on similar and closely related technologies.
The top citing companies in the Diageo patent portfolio are Apple, P&G, and Sacmi Imola.
List of the top forward citing Companies –
| Company | Number of Patents |
| Apple | 3 |
| Procter & Gamble | 1 |
| Sacmi Imola | 1 |
| Church & Dwight | 1 |
| Philips | 1 |
| Purewine | 1 |
| Dr Pepper/Seven Up | 1 |
| Corning | 1 |
| Samsung Electronics | 1 |
| Kao Corporation | 1 |
Count of 102 and 103 Type Rejections based on Diageo Patents
Top Diageo Patents used in Rejecting Most Patent Applications
| Patent Number | Count of Rejected Applications |
| US20150046842A1 | 5 |
| US7967127B2 | 4 |
| US20060088632A1 | 4 |
| US7748523B2 | 2 |
| US6578702B2 | 2 |
| US20130196044A1 | 2 |
| US20130081992A1 | 1 |
| US20080116042A1 | 1 |
| US8561783B2 | 1 |
| US6398006B1 | 1 |
| US20100170905A1 | 1 |
| US20030188906A1 | 1 |
“We are focused on being consumer-centric and leading the industry in insight generation and leveraging data” – Claudia Schubert, Diageo president U.S. spirits and Canada
Diageo has an electronically tagged bottle of Johnnie Walker Blue Label whisky, which will not only enhance consumers’ enjoyment of the top-shelf Scotch, but will also allow for supply-chain tracking. The bottle, which was developed in collaboration with Thinfilm, incorporates near field communication (NFC) technology into the labelling to allow consumers to interact with the package using NFC-enabled smartphones.
Each bottle is equipped with a small, flexible NFC tag that allows customers to access product and brand information by just tapping their phone on the bottle’s back label. Thinfilm’s OpenSense technology is used to create the tags, which are put to the bottles in such a way that they tear if the bottle’s seal is broken.
EXCLUSIVE INSIGHTS COMING SOON!
What are Diageo’s key innovation segments?