Natura & Co Patents – Insights and Stats (Updated 2024)

Natura & Co has a total of 1398 patents globally, out of which 649 have been granted. Of these 1398 patents, more than 32% patents are active. Brazil is where Natura & Co has filed the maximum number of patents, followed by United States of America and Europe (EPO). Parallelly, Brazil seems to be the main focused R&D centre and also is the origin country of Natura & Co.

Natura & Co was founded in the year 1969. Natura & Co retails beauty products. The company sells skincare, haircare, and body care products, offering delivery services.

Do read about some of the most popular patents of Natura & Co which have been covered by us in this article and also you can find Natura & Co patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over Natura & Co patent portfolio.

How many patents does Natura & Co have?

Natura & Co has a total of 1398 patents globally. These patents belong to 482 unique patent families. Out of 1398 patents, 454 patents are active.

How Many Patents did Natura & Co File Every Year?

Natura & Co Patent Filing Trend

Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.

Year of Patents Filing or GrantNatura & Co Applications FiledNatura & Co Patents Granted
20243
2023112
20222121
20212531
20203816
20198031
20189842
20177934
201611837
20156367
20144856

How many Natura & Co patents are Alive/Dead?

Natura & Co Patent Portfolio

 How Many Patents did Natura & Co File in Different Countries?

Natura & Co Worldwide Patent Filing

Countries in which Natura & Co Filed Patents

CountryPatent
Brazil310
United States of America218
Europe (EPO)184
Mexico96
Chile71
Argentina69
Canada51
United Kingdom40
Germany40
France37
Japan32
Australia25
Austria25
Spain22
China19
Colombia15
Malaysia8
Peru6
Ecuador2
Portugal2
Taiwan2
Uruguay1
Korea (South)1
Italy1

Where are Research Centres of Natura & Co Patents Located?

R&D Centres of Natura & Co


What Technologies are covered by Natura & Co Patents?

Through the 212 utility patents owned by Natura & Co, the company has patented innovations in various technological domains, particularly related to Cosmetics such as Skincare, Haircare, Lip Care, Cosmetic Compositions and Fragrance. It was however interesting to find patents related to Biotechnology, Nanotechnology and Polyester.

During our analysis, we noticed that in the last 5 years, Natura & Co’s patents related to Biotechnology and Nanotechnology have also been published along with the patents belonging to cosmetics which might be an indication of the company’s interest in merging technology with cosmetics and launching innovative cosmetic products in near future.

The patent, US20150141584A1, discusses about manufacturing of Polyester with improved maximum elongation characteristics using renewable monomer materials.

Another interesting innovation based on Data Processing for visualization, analysis and development of products for industrial manufacturing is described in patent,  US20080086344A1,  wherein the key features (differentiation vectors) are identified for developing a unique product. The mix and match of these features assists in creation of various versions of the product which are then analysed for selection of the best version.


The patents, US20190274948A1 and US20180311144A1, describes the intriguing usage of prebiotic and probiotic agents respectively in cosmetic formulation, for treatment of skin.

Natura & Co Utility Patents

Natura & Co owns 270 design patents for patenting innovative designs related to Containers and Packaging, Soap and Cosmetic Applicator. The company has also patented designs for Bags and Tools and Hardware such as fasteners and clips as can be observed in the chart below.

Natura & Co Design Patents

10 Best Natura & Co Patents

USD596942S1 is the most popular patent in the Natura & Co portfolio. It has received 74 citations so far from companies like Pepsico, Rexam Beverage Can Company and Ets Express.

Below is the list of 10 most cited patents of Natura & Co:

Publication NumberCitation Count
USD596942S174
JP2015506389A72
USD799900S157
USD472152S153
US20140216492A146
WO2005060923A146
USD786679S145
FR2876283A145
USD704066S144
USD793236S141

How many inventions of other companies were rejected due to Natura & Co patents?

The statistics below share strategic R&D insights. It tells the companies that were trying to protect inventions similar to Natura & Co invention. They couldn’t because Natura & Co had protected those before them.

Examiners at the USPTO referred 21 Natura & Co patents in 82 rejections (35 USC § 102 or 35 USC § 103 types).

The top citing companies in the Natura & Co patent portfolio are P&G, Shiseido and Loreal.

List of the Companies whose Patents were rejected citing Natura & Co –

CompanyNumber of Patent Applications that faced Rejection Citing Natura & Co PatentsNumber of Rejections (102 & 103)
P&G46
Shiseido36
Loreal33
Xerox Corp23
Amorepacific Corp23
IBM25
Nihon Shokuhin Kako12
Coca-Cola12
Safeguard Medical11
Dsm Ip13

Count of 102 and 103 Type Rejections based on Natura & Co Patents

Top Natura & Co Patents used in Rejecting Most Patent Applications

Patent NumberCount of Rejected Applications
US20150141584A15
US20070269389A14
US20140216492A14
US20070280977A13
US8956597B23
US20110223222A13
US9827194B23
US8383168B22
US8999355B22
US20120171263A12
US8158111B22
US20080241202A11
US8715631B21
US8652536B21
US20140220090A11

What Percentage of Natura & Co US Patent Applications Were Granted?

Natura & Co (Excluding its subsidiaries) has filed 72 patent applications at USPTO so far (Excluding Design and PCT applications). Out of these 35 have been granted leading to a grant rate of 48.61%.

Below are the key stats of Natura & Co patent prosecution at the USPTO.

Which Law Firms Filed Most US Patents for Natura & Co?

Law FirmTotal ApplicationsSuccess Rate
Alston & Bird Llp5446.30%
Stites & Harbison Pllc1127.27%
Beveridge Degrandi Weilacher & Young3100.00%
Smith Gambrell & Russell Llp3100.00%
Banner & Witcoff Ltd1100.00%

One more thing, We have converted this entire analysis in PDF form that you can download and save for later reading (or sharing with your friends). You can download it using the form below:

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Our comprehensive report provides an in-depth look into the patent portfolio. The report includes a breakdown of the patent portfolio across various technologies, listing the patent along with brief summaries of each patent's technology.