Diageo Patents – Key Insights and Stats

Diageo has a total of 1156 patents globally, out of which 851 have been granted. Of these 1156 patents, more than 34% patents are active. China is where Diageo has filed the maximum number of patents, followed by the United Kingdom and the USA, it has generated an annual revenue of $17.137 billion in the year 2021. Parallelly, UK seems to be the main focused R&D centre and is also the origin country of Diageo.

Diageo was founded in the year 1997 by Alexander Walker, Angus McDowell, Arthur Guinness. Diageo is a multinational beverage and alcoholic beverage corporation headquartered in London, England. It is a premium drinks company that offers a diverse range of beverage alcohol brands in the categories of spirits, beer, and wine. As of April 2022, Diageo has a market cap of $120.83 Billion.

Do read about some of the most popular patents of Diageo which have been covered by us in this article and also you can find Diageo’ patents information, the worldwide patent filing activity and its patent filing trend over the years, and many other stats over Diageo’ patent portfolio.

How many patents does the CEO of Diageo have?

The CEO, Ivan Menezes, has 0 patents.

How many patents does Diageo have?

Diageo has a total of 1156 patents globally. These patents belong to 895 unique patent families. Out of 1156 patents, 395 patents are active.

How Many Patents did Diageo File Every Year?

Diageo Patent Filing Trend

Are you wondering why there is a drop in patent filing for the last two years? It is because a patent application can take up to 18 months to get published. Certainly, it doesn’t suggest a decrease in the patent filing.

Year of Patents Filing or GrantDiageo Applications FiledDiageo Patents Granted
201110239
2012168140
20138055
201412146
20155586
20163124
20173121
20185536
20191512
20203919
20211130
20224

How many Diageo patents are Alive/Dead?

Worldwide Patents

Diageo Worldwide Patent Portfolio

How Many Patents did Diageo File in Different Countries?

Diageo Worldwide Patent Filing

Countries in which Diageo Filed Patents

CountryPatents
China652
United Kingdom89
United States Of America74
Europe71
Australia40
Canada33
Germany23
India22
Mexico20
Spain11
South Africa11
Taiwan7
Singapore7
Brazil5
Austria5
Viet Nam5
Japan5
Poland4
Hong Kong (S.A.R.)4
Costa Rica4
Switzerland4
Korea (South)4
Indonesia4
Denmark3
Turkey3
Chile2
Greece2
Portugal2
Argentina2
Malaysia1
Colombia1
Russia1
Norway1
France1
Africa1
Bulgaria1
Italy1
Israel1

Where are Research Centres of Diageo Patents Located?

Research Centres of Diageo

10 Best Diageo Patents

EP1663824B1 is the most popular patent in the Diageo portfolio. It has received 41 citations so far from companies like P&G, Henkel, and Krones.

Below is the list of 10 most cited patents of Diageo:

Publication NumberCitation Count
EP1663824B141
US6578702B235
US6398006B135
USD732341S135
USD733498S132
US20120048817A130
US20030188906A130
USD530207S130
USD528431S126
USD527265S124

Which Companies are using Diageo Patents to Advance their Research?

If patents or patents from a particular technology area of a company receive a lot of citations, it implies that the technology is being followed and incrementally innovated by the citing companies. It also indicates that citing companies are working on similar and closely related technologies.

The top citing companies in the Diageo patent portfolio are Apple, P&G, and Sacmi Imola.

List of the top forward citing Companies –

CompanyNumber of Patents
Apple3
Procter & Gamble1
Sacmi Imola1
Church & Dwight1
Philips1
Purewine1
Dr Pepper/Seven Up1
Corning1
Samsung Electronics1
Kao Corporation1

Count of 102 and 103 Type Rejections based on Diageo Patents

Top Diageo Patents used in Rejecting Most Patent Applications

Patent NumberCount of Rejected Applications
US20150046842A15
US7967127B24
US20060088632A14
US7748523B22
US6578702B22
US20130196044A12
US20130081992A11
US20080116042A11
US8561783B21
US6398006B11
US20100170905A11
US20030188906A11

“We are focused on being consumer-centric and leading the industry in insight generation and leveraging data” – Claudia Schubert, Diageo president U.S. spirits and Canada

Diageo has an electronically tagged bottle of Johnnie Walker Blue Label whisky, which will not only enhance consumers’ enjoyment of the top-shelf Scotch, but will also allow for supply-chain tracking. The bottle, which was developed in collaboration with Thinfilm, incorporates near field communication (NFC) technology into the labelling to allow consumers to interact with the package using NFC-enabled smartphones.

Each bottle is equipped with a small, flexible NFC tag that allows customers to access product and brand information by just tapping their phone on the bottle’s back label. Thinfilm’s OpenSense technology is used to create the tags, which are put to the bottles in such a way that they tear if the bottle’s seal is broken.

EXCLUSIVE INSIGHTS COMING SOON!

What are Diageo’s key innovation segments?

What Technologies are Covered by Diageo?

The chart below distributes patents filed by Diageo in different countries on the basis of the technology protected in patents. It also represents the markets where Diageo thinks it’s important to protect particular technology inventions.

R&D Focus: How has Diageo‘s search focus changed over the years?

EXCLUSIVE INSIGHTS COMING SOON!

Interested in knowing about the areas of innovation that are being protected by Diageo?

Table of Content

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Our comprehensive report provides an in-depth look into the patent portfolio. The report includes a breakdown of the patent portfolio across various technologies, listing the patent along with brief summaries of each patent's technology.